Edun: Style+Sustainable Development

I was writing an entry on my new-found infatuation with Macau just now (still haven't finished it), but got side-tracked when I received a mail from AC. "I was flipping through a magazine whilst getting my hair done the other day...," starts the email. A write-up about Little Cream Book had caught her eye. She made a mental note, looked up our website, came across my blog and realized we're both INSEADers (she's a soon-to-graduate student)! But what excited me most about her email was a mention of her upcoming internship with Edun. Hmmm...I hadn't heard of Edun, so I clicked through the their website. And lo and behold, it is a really cool, interesting, fashion company with great heart and soul (another serendipitous moment). I wondered why I hadn't heard of them before. Afterall, the company is founded by Bono, Ali Hewson and designer Rogan Gregory. So now I'm thinking it might be fun to research a Little Cream Book on Goodwill Shopping around the world.

Anyway, I really like Edun's designs. Their F/W line for women is stylish and easy to wear. Am planning on doing some shopping for their stuff at Beams when I'm in Tokyo next month. If you can't get to one of the shops to buy their clothes, you can still support them and ONE by buying their Lesotho-made ONE shirt online (US$40 each with US$10 going to the ALAFA fund to fight AIDS).

And a video reminder from ONE to all Americans: VOTE on Tuesday, 7 November 2006!