New Hollywood Road Haunt: lazy Sunday morning brunch @ Classified
It's been ages since I walked along Hollywood Road beyond Peel Street. When I used to work around the Hollywood Road/Wyndham Street area, I might venture towards Sheung Wan in search of new lunch spots (i.e. Gough 40, Song...yes, it was that long ago). But since setting up shop in Causeway Bay, I've not gone beyond the imaginary boundaries of SoHo. It's a very urban phenomenon that we get stuck in our limited neighborhood mindset. Hong Kong people don't venture to Kowloon (even though it's just a 7-minute Star Ferry ride across the harbour), Upper East Siders get stuck within a 10-block radius, Parisians in the 6th don't really see any reason to head to the 4th, etc. When we live in a city, we all get neighborhood myopia, which is really just laziness. But once in a while, a great shop, restaurant, spa or club opening will jolt us out of our contentment zone and send us trekking to unchartered neighborhoods in search of cool, new experiences.
Such was the case with Classified. Which was how, on this rare, blue-sky Sunday morning, I found myself strolling down Hollywood Road in the Sheung Wan direction hunting for this awesome cheese, wine, ham, coffee shop and its soon-to-open bar-brasserie, The Pressroom. I had received an sms from dy raving about this place opened by one of his friends. He said it was below m1nt, a private club concept ("the world's first shareholder's club") which I find a bit hokey. The location sounded a bit iffy, but if dy (who hardly ever gets excited about food) raves about a food place, it's must be worth checking out. And I was not disappointed.
I spotted Classified's canopy a block away (the name pays homage to the building's former life as a newspaper press). The space was beautifully done. In the ground floor space, coffee, ham (think 33-month aged Joselito ham, absolutely delish!) and cheese platters (mainly U.K. cheeses, but I had a heavenly Brie de Meaux) are served. The also sell luxuriously-packaged jams, teas, honeys and olive oils. On the mezzanine floor, there is a temperature and humidity-controlled cheese room, where customers are encouraged to sample their selection of cheeses. Outside is a wine section (didn't pay much attention to the stock since it was before noon on a Sunday morning, but at a glance, there seemed to be a few Alsatian wines). In the wine room, there's a large wooden table that makes for a perfect venue for private wine and cheese tastings. In fact, I was looking was a fun place for another INSEAD gathering next week and this seemed like the perfect place (just wish they carried more smelly, French cheeses like epoisses though)!
While I waited for dy, bl and py to show up, I finished off 24g of Brie de Meaux (only HK$10!)with bread and samplings of their blueberry and buckwheat honey. I sat at the square wooden tasting table with benches (seats up to 12 people), which kind of reminds me of Le Pain Quotidien's communal tables. On the table were 2 olive oils, 2 honeys, jam and cubes of Comte with bread for passers-by to come in and try. With the doors open, the weather beautiful, it was the perfect leisurely, Sunday brunch experience.
As the Michelin guides put it, Classified is worthy of a detour/special journey. Owners AA&P are on their way to creating a new destination neighborhood, but I am hoping success will also allow them to branch out and open up closer to my neighborhood. I could use a new canteen.
Such was the case with Classified. Which was how, on this rare, blue-sky Sunday morning, I found myself strolling down Hollywood Road in the Sheung Wan direction hunting for this awesome cheese, wine, ham, coffee shop and its soon-to-open bar-brasserie, The Pressroom. I had received an sms from dy raving about this place opened by one of his friends. He said it was below m1nt, a private club concept ("the world's first shareholder's club") which I find a bit hokey. The location sounded a bit iffy, but if dy (who hardly ever gets excited about food) raves about a food place, it's must be worth checking out. And I was not disappointed.
I spotted Classified's canopy a block away (the name pays homage to the building's former life as a newspaper press). The space was beautifully done. In the ground floor space, coffee, ham (think 33-month aged Joselito ham, absolutely delish!) and cheese platters (mainly U.K. cheeses, but I had a heavenly Brie de Meaux) are served. The also sell luxuriously-packaged jams, teas, honeys and olive oils. On the mezzanine floor, there is a temperature and humidity-controlled cheese room, where customers are encouraged to sample their selection of cheeses. Outside is a wine section (didn't pay much attention to the stock since it was before noon on a Sunday morning, but at a glance, there seemed to be a few Alsatian wines). In the wine room, there's a large wooden table that makes for a perfect venue for private wine and cheese tastings. In fact, I was looking was a fun place for another INSEAD gathering next week and this seemed like the perfect place (just wish they carried more smelly, French cheeses like epoisses though)!
While I waited for dy, bl and py to show up, I finished off 24g of Brie de Meaux (only HK$10!)with bread and samplings of their blueberry and buckwheat honey. I sat at the square wooden tasting table with benches (seats up to 12 people), which kind of reminds me of Le Pain Quotidien's communal tables. On the table were 2 olive oils, 2 honeys, jam and cubes of Comte with bread for passers-by to come in and try. With the doors open, the weather beautiful, it was the perfect leisurely, Sunday brunch experience.
As the Michelin guides put it, Classified is worthy of a detour/special journey. Owners AA&P are on their way to creating a new destination neighborhood, but I am hoping success will also allow them to branch out and open up closer to my neighborhood. I could use a new canteen.
Labels: Hongkong, restaurants, shops
posted by 10000miles at 13:24
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