Monday, March 19, 2007

Eat Right; Nobu Revisited

People often start businesses out of necessity, because the market isn't addressing their own needs. Years ago, when my friend DH was still living in Hong Kong, we had talked about a nutritional food delivery service. Back then, Atkins and South Beach diets were still all the rage. But we lamented that it was hard to stick with any kind of a healthy diet when we were constatly eating out. The best solution would be for someone to work our the meal plan, cook up delicious food and deliver it straight to your home or office. We never did start the business, of course. And these types of businesses started popping up in NYC and Singapore. Hong Kong, the norm these days, is arriving late to this trend. But better late than never! Eat Right, just across the street from Pure's Kinwick gym offers exactly this service. My fitness bet friends and I were meeting up with Martin Lorentsson, who is also a trainer at Pure, at Eat Right to see what kind of menus he could concoct to help us meet our 3-month fitness targets and win our bet. There's a questionnaire about current health state, daily eating habits and a list of foods to choose from to give them an idea of the kinds of foods you like or dislike. Then you let them know how many meals you want delivered each day and they work out the rest. So far, the fitness gang has tried out the food. We're waiting for the taste factor to improve a little bit before we sign on. But it's a good service in the making!


Thanks for the pics FS (taken with her SonyEriccson phone)!

I am sort of ambivalent about Nobu's restaurants. I've had some great meals at Matsuhisa Aspen, but I also had a truly awful meal at Nobu London in Berkeley Square (we ordered the tasting menu and the cod was over-cooked and tasteless). So when FS suggested we give Nobu in Hong Kong (2/F InterContinental Hotel; T: +852 23132323) a try, I wasn't super enthusiastic. We had an 8:30pm reservation. By 9pm, there was still no table. I kicked up a bit of a fuss and by 9:15pm, they finally offered us the private room with the HK$15,000 minimum charge waived (we were 9 people and our final bill ended up not being far off from that). Fortunately, the meal was much better than the one I had in London. We had the yellow tail with jalapeno, toro tartare with caviar, seared toro salad, seared toro with yuzu miso sauce, monkfish pate, all of which were delicious. We hardly ordered any cooked dishes though, probably for the better since the London meal that I so disliked had mainly been cooked dishes. While the food was good, to be honest, the evening was really more memorable for the entertainment we created for ourselves (good thing they gave us the private room!).


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