Apple Bonkers?

That was the headline that flashed on CNN as I was running on the treadmill this morning. Had I not already seen the news this morning while waiting for BL to arrive, I surely would have fallen off the treadmill -- iPhone 8GB price dropped to US$399 from US$599? An iPod Touch will all the functionality of the iPhone minus phone functions for just US$299?? Truly jaw-dropping news, especially considering I just bought a still-locked iPhone less than 2 months ago for US$599!

As a consumer, I should feel totally jipped (judging from online posts, quite a feel iPhone owners do feel pissed off, but early adaptors always pay a premium for being first to play with the latests gadgets). But I'm actually feeling quite ecstatic. It may have to do with the fact that as an APPL shareholder (or maybe it's the endorphins from my morning run), I am just brimming with excitement over what a big holiday season it's going to be for Apple. The new products and the competitive pricing are just going to kill. APPL shares closed down more than 5% once the news was announced. But as a consumer, even with the iPhone, I still wouldn't mind adding the new (Product) RED nano and Nike+ kit to my collection. I think I've gone bonkers, not Apple. Oh, and did I mention the cool Apple+Starbucks partnership to sell music? It's a brilliant move for both companies and it's creating a whole new way of discovering and buying new music. The only glitch right now is NBC Universal pulling their content from iTunes distribution at the end of this year; am very worried about not being able to keep up with Heroes (Season 2 starts 24 September!).

Now, all I'm waiting for is the flash card drive laptop...