I love Tyler Brûlé!
Yet again, Tyler Brûlé engineers another heroic rescue from my mundane business-as-usal magazine existence with the launch of Monocle (yes, the first issue came out in March and issue 3 just came out, so am a bit behind the curve on this one. Thanks to DY for enlightening me last night over our dinner discussion of my overly-ambitious airport project idea in Pressroom). DY just had delivered to my office the inaugural issue and it's truly a gem of a read coving global affairs, business, culture, design and all the rest one needs to know to be in-the-know. It took me all of 2 minutes to get on the website and subscribe.
Monocle, of course, is not the first magazine to meld politics and business with the glamour of fashion and lifestyle. Vanity Fair is one such example, but it tends to focus more on issues relevant to established American and European society and Hollywood. It's a brainier, geekier Tatler. Back in 1995, there was John F. Kennedy Jr's George. Then, in 1999, Tina Brown launched Talk magazine. Neither are still around today and neither really dealt with politics and business on a global scale, covering developed and developing worlds from such a fresh perspective, and in a visually-palatable and unforceably-fashionable way (George and Talk tried so hard to be fashionable that they became boring). For example, in issue 1 of Monocle, there is a 10-page report on China's influence in Africa. But it's their bite-sized briefings that I love with topics spanning from Australian low-cost carrier Jetstar's international expansion plans to deconstructing the wardrobe of world leaders such as Iran's President Mahmoud Ahmadinejad or a glimpse into a-day-in-the-life of a Kabul radio DJ. All fascinating and intriguing tidbits.
Basically, Monocle is a Wallpaper* for grown-ups. It's for those who still want to know which architect to get to design their house and what cutting-edge pieces to fill it with, but also need to know all the political, macro-economic and commercial forces that might affect the performance of their investment portfolios. It's the world as seen through Tyler Brûlé's inquisitive, creative mind and constantly roaming, aesthetically-disciplined eyes.
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