Beijing Brand Borrowing

OK, I know it's not very PC to rag on Beijing right now, especially since they did a spectacularly impressive job with the Olympics opening ceremony last Friday. Zhang Yimou and Cai Guoqiang really outdid themselves, as did every single person involved (absolutely loved the drummers counting down). But this photo shows that China still has a long way to go in terms of brand-building. And this shop was right by the Adidas (Impossible is Nothing) and Nike (swoosh logo) shops! I have to say though, the company founder's torch-lighting performance was awe-inspiring and definitely a huge PR coup over his competitors.

Li-Ning shop in Beijing. (Thanks to BL for the pic.)

As I write, just learnt that Michael Phelps nailed his third gold medal with another world record-breaking swim. Go Phelps! Just 5 more to go...