The Perfect Cuppa
Oddly enough, the conversation started off about the evils of caffeine since A has given up coffee for more than a year and I had gone without a drop of coffee for nearly a month from when I started my detox. While I've wisened up to the fact that caffeine and sugar are the main culprit for morning sluggishness, afternoon bouts of sleepiness and general energy dips throughout the day, I love the taste and the experience of drinking a well made espresso or latté or cappucino to truly give it up for good. Off the detox, I now limit my coffee intake to less than one a day and I never start the morning with coffee (now, a cup of hot water and lemon juice is the first thing I ingest).
Listening to Canadian D describe his brother's passion for coffee -- finding the best beans, profiling and creating the perfect customised blend for individual clients -- made me lament the fact that Starbucks has lost all that. Starbucks was always a choice of convenience and familiarity rather than the choice made out of love. As D tells it, Transcend has created their own unique brand of perfectionist coffee culture, to the point of telling customers whenever they feel they are incapable of delivering the best, that they have developed a bit of a Canada-wide cult following despite having only one physical store in Edmonton. D's brother, A, is actually the company's "Chief of Culture". They're constantly concocting new coffee blends and drink creations. Reading their blog, I wondered how their business can grow and still keep its passion for and culture of perfection (i.e. when you grow from roasting 50,000 lbs of beans per year to 500,000 lbs per year, or 1 neighborhood store to national or even multi-national chain, culture often gives way to efficency).
About to hop on a plane to sunny Vancouver, and I'm already pining for a latté from cito espresso.
Labels: Canada, entrepreneurship, shops




